Pierre R Berthon : rechercher sur Z-Library

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1

Caricatures, cartoons, spoofs and satires: political brands as butts

Anjali Suniti Bal, Leyland Pitt, Pierre Berthon, Philip DesAutels

Journal:

Journal of Public Affairs

Année:

2009

Langue:

english

Fichier:

PDF, 179 KB

english, 2009

2

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Pierre R. Berthon, Leyland F. Pitt, Kirk Plangger, Daniel Shapiro

Journal:

Business Horizons

Année:

2012

Langue:

english

Fichier:

PDF, 623 KB

english, 2012

3

Creative consumers: awareness, attitude and action

Fortin, David, Berthon, Pierre, Campbell, Colin, Pitt, Leyland, McCarthy, Ian

Journal:

Journal of Consumer Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 513 KB

english, 2011

4

Event sponsorship and ambush marketing: Lessons from the Beijing Olympics

Leyland Pitt, Michael Parent, Pierre Berthon, Peter G. Steyn

Journal:

Business Horizons

Année:

2010

Langue:

english

Fichier:

PDF, 153 KB

english, 2010

5

Ad Lib: When Customers Create the Ad

Pierre Berthon, Leyland Pitt and Colin Campbell

Journal:

California Management Review

Année:

2008

Langue:

english

Fichier:

PDF, 3.82 MB

english, 2008

6

Hide and uncover: the use of secrets in marketing

Fedorenko, Ivan, Berthon, Pierre, Edelman, Linda

Journal:

Journal of Marketing Management

Année:

2020

Langue:

english

Fichier:

PDF, 1.92 MB

english, 2020

7

Beyond market orientation: A conceptualization of market evolution

Pierre Berthon, Morris B. Holbrook, James M. Hulbert

Journal:

Journal of Interactive Marketing

Année:

2000

Langue:

english

Fichier:

PDF, 226 KB

english, 2000

8

Understanding Consumer Conversations Around Ads in a Web 2.0 World

Campbell, Colin, Pitt, Leyland F., Parent, Michael, Berthon, Pierre R.

Journal:

Journal of Advertising

Année:

2011

Langue:

english

Fichier:

PDF, 1.27 MB

english, 2011

9

Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing

Kietzmann, Jan, Pitt, Leyland, Berthon, Pierre

Journal:

Business Horizons

Année:

2015

Langue:

english

Fichier:

PDF, 219 KB

english, 2015

10

CGIP: Managing Consumer-Generated Intellectual Property

Berthon, Pierre, Pitt, Leyland, Kietzmann, Jan, McCarthy, Ian P.

Journal:

California Management Review

Année:

2015

Langue:

english

Fichier:

PDF, 470 KB

english, 2015

11

Insights from ecology: an ecotone perspective of marketing

Gerard Prendergast, Pierre Berthon

Journal:

European Management Journal

Année:

2000

Langue:

english

Fichier:

PDF, 212 KB

english, 2000

12

“Yes, and...”: What improv theater can teach service firms

Robson, Karen, Pitt, Leyland, Berthon, Pierre R.

Journal:

Business Horizons

Année:

2015

Langue:

english

Fichier:

PDF, 250 KB

english, 2015

13

Through the Paradigm Funnel: A Conceptual Tool for Literature Analysis

Berthon, Pierre, Nairn, Agnes, Money, Arthur

Journal:

Marketing Education Review

Année:

2003

Langue:

english

Fichier:

PDF, 1.67 MB

english, 2003

14

Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand

Pierre Berthon, Leyland Pitt, Michael Parent and Jean-Paul Berthon

Journal:

California Management Review

Année:

2009

Langue:

english

Fichier:

PDF, 296 KB

english, 2009

15

How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It

Berthon, Pierre, Treen, Emily, Pitt, Leyland

Journal:

GfK Marketing Intelligence Review

Année:

2018

Langue:

english

Fichier:

PDF, 902 KB

english, 2018

16

Mining messages: Exploring consumer response to consumer- vs. firm-generated ads

Ekin Pehlivan, Funda Sarican, Pierre Berthon

Journal:

Journal of Consumer Behaviour

Année:

2011

Langue:

english

Fichier:

PDF, 606 KB

english, 2011

17

Corollaries of the collective: The influence of organizational culture and memory development on perceived decision-making context

Pierre Berthon, Leyland F. Pitt, Michael T. Ewing

Journal:

Journal of the Academy of Marketing Science

Année:

2001

Langue:

english

Fichier:

PDF, 1.68 MB

english, 2001

18

Elucidating Elusive Ensembles:: The Strategic Value of Informal Internet Networks

Rian Van Der Merwe, Leyland Pitt, Pierre Berthon

Journal:

European Management Journal

Année:

2004

Langue:

english

Fichier:

PDF, 539 KB

english, 2004

19

U-commerce: Expanding the universe of marketing

Richard T. Watson, Leyland F. Pitt, Pierre Berthon, George M. Zinkhan

Journal:

Journal of the Academy of Marketing Science

Année:

2002

Langue:

english

Fichier:

PDF, 2.15 MB

english, 2002

20

The magic of secrets

Pitt, Leyland, Berthon, Pierre, Ferreira, João

Journal:

Business Horizons

Année:

2015

Langue:

english

Fichier:

PDF, 145 KB

english, 2015

21

To Serve or Create? Strategic Orientations Toward Customers and Innovation

Pierre Berthon, James M Hulbert and Leyland F. Pitt

Journal:

California Management Review

Année:

1999

Langue:

english

Fichier:

PDF, 339 KB

english, 1999

22

True, fake and alternative: a topology of news and its implications for brands

Berthon, Pierre, Pehlivan, Ekin, Yalcin, Taylan, Rabinovich, Tamara

Journal:

Journal of Product & Brand Management

Année:

2019

Langue:

english

Fichier:

PDF, 170 KB

english, 2019

23

Brand signal quality of products in an asymmetric online information environment: An experimental study

Hsiu-Yuan Tsao, Pierre Berthon, Leyland F. Pitt, Michael Parent

Journal:

Journal of Consumer Behaviour

Année:

2011

Langue:

english

Fichier:

PDF, 163 KB

english, 2011

24

The Social Media Release as a public relations tool: Intentions to use among B2B bloggers

Peter Steyn, Esmail Salehi-Sangari, Leyland Pitt, Michael Parent, Pierre Berthon

Journal:

Public Relations Review

Année:

2010

Langue:

english

Fichier:

PDF, 99 KB

english, 2010

25

Brand custodianship:: A new primer for senior managers

Noel Capon, Pierre Berthon, James M Hulbert, Leyland F Pitt

Journal:

European Management Journal

Année:

2001

Langue:

english

Fichier:

PDF, 241 KB

english, 2001

26

When customers get clever: Managerial approaches to dealing with creative consumers

Pierre R. Berthon, Leyland F. Pitt, Ian McCarthy, Steven M. Kates

Journal:

Business Horizons

Année:

2007

Langue:

english

Fichier:

PDF, 222 KB

english, 2007

27

Turning competitive advantage into customer equity

Leyland F. Pitt, Michael T. Ewing, Pierre Berthon

Journal:

Business Horizons

Année:

2000

Langue:

english

Fichier:

PDF, 983 KB

english, 2000

28

Changing channels: The impact of the internet on distribution strategy

Leyland Pitt, Pierre Berthon, Jean-Paul Berthon

Journal:

Business Horizons

Année:

1999

Langue:

english

Fichier:

PDF, 966 KB

english, 1999

29

Excellence-Market Orientation Link: Some Consequences for Service Firms

Albert Caruana, Leyland Pitt, Pierre Berthon

Journal:

Journal of Business Research

Année:

1999

Langue:

english

Fichier:

PDF, 174 KB

english, 1999

30

Innovation or customer orientation? An empirical investigation

Berthon, Pierre, Mac Hulbert, James, Pitt, Leyland

Journal:

European Journal of Marketing

Année:

2004

Langue:

english

Fichier:

PDF, 653 KB

english, 2004

31

Japon: Les Enjeux Du Futur || LES FORMES DE LA PRATIQUE RELIGIEUSE AU JAPON : PERSISTANCE ET CHANGEMENT

Jean-Pierre BERTHON

Journal:

Année:

1989

Langue:

french

Fichier:

PDF, 1.19 MB

french, 1989

32

Re-Inquiring and Progressing People as Products: A Research Agenda for New Media, New Methods and New Theories

Murgolo-Poore, Marie E., Pitt, Leyland F., Berthon, Pierre R., Ewing, Michael T.

Journal:

Journal of Marketing Management

Année:

2002

Langue:

english

Fichier:

PDF, 226 KB

english, 2002

33

Market orientation and business performance: some European evidence

Pitt, Leyland, Caruana, Albert, Berthon, Pierre R.

Journal:

International Marketing Review

Année:

1996

Langue:

english

Fichier:

PDF, 211 KB

english, 1996

34

Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation

Fedorenko, Ivan, Berthon, Pierre, Rabinovich, Tamara

Journal:

Business Horizons

Année:

2017

Langue:

english

Fichier:

PDF, 595 KB

english, 2017

35

Brands, Truthiness and Post-Fact

Berthon, Pierre R., Pitt, Leyland F.

Journal:

Journal of Macromarketing

Année:

2018

Langue:

english

Fichier:

PDF, 294 KB

english, 2018

36

The Theory and Practice of Advertising

Berthon, Pierre, Robson, Karen, Pitt, Leyland

Journal:

Journal of Advertising Research

Année:

2013

Langue:

english

Fichier:

PDF, 80 KB

english, 2013

37

Tracking Back-Talk in Consumer-Generated Advertising

Campbell, Colin, Pitt, Leyland F., Parent, Michael, Berthon, Pierre

Journal:

Journal of Advertising Research

Année:

2011

Langue:

english

Fichier:

PDF, 240 KB

english, 2011

38

Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction

Berthon, Pierre, Pitt, Leyland, Campbell, Colin

Journal:

Journal of Public Policy & Marketing

Année:

2019

Langue:

english

Fichier:

PDF, 328 KB

english, 2019

39

Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach

Michele Jurgens, Pierre Berthon, Lisa Papania, Haseeb Ahmed Shabbir

Journal:

Industrial Marketing Management

Année:

2010

Langue:

english

Fichier:

PDF, 212 KB

english, 2010

40

Proactive behavior and industrial salesforce performance

Leyland F Pitt, Michael T Ewing, Pierre R Berthon

Journal:

Industrial Marketing Management

Année:

2002

Langue:

english

Fichier:

PDF, 166 KB

english, 2002

41

Global alliance networks: A comparison of biotech SMEs in Sweden and Australia

Leyland Pitt, Rian van der Merwe, Pierre Berthon, Esmail Salehi-Sangari, Albert Caruana

Journal:

Industrial Marketing Management

Année:

2006

Langue:

english

Fichier:

PDF, 394 KB

english, 2006

42

Brand Management in Small to Medium-Sized Enterprises

Pierre Berthon, Michael T. Ewing, Julie Napoli

Journal:

Journal of Small Business Management (Wiley)

Année:

2008

Langue:

english

Fichier:

PDF, 143 KB

english, 2008

43

Creating the Customer: The Influence of Advertising on Consumer Market Segments – Evidence and Ethics

Agnes Nairn, Pierre Berthon

Journal:

Journal of Business Ethics

Année:

2003

Langue:

english

Fichier:

PDF, 262 KB

english, 2003

44

The penguin’s window: Corporate brands from an open-source perspective

Leyland F. Pitt, Richard T. Watson, Pierre Berthon, Donald Wynn, George Zinkhan

Journal:

Journal of the Academy of Marketing Science

Année:

2006

Langue:

english

Fichier:

PDF, 1.66 MB

english, 2006

45

Postmodernism and the Web: Meta Themes and Discourse

Pierre Berthon, Leyland Pitt, Richard T. Watson

Journal:

Technological Forecasting and Social Change

Année:

2000

Langue:

english

Fichier:

PDF, 177 KB

english, 2000

46

Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers

Leyland F. Pitt, Pierre Berthon

Journal:

Business Horizons

Année:

2011

Langue:

english

Fichier:

PDF, 88 KB

english, 2011

47

Learning and locale: The role of information, memory and environment in determining export differentiation advantage

Anna Kaleka, Pierre Berthon

Journal:

Journal of Business Research

Année:

2006

Langue:

english

Fichier:

PDF, 243 KB

english, 2006

48

Do camels dream of electric fish? Reflections on animal dreams

Jean-Paul Berthon, Pierre Berthon

Journal:

Journal of Business Research

Année:

2008

Langue:

english

Fichier:

PDF, 83 KB

english, 2008

49

Pricing strategy and the net

Leyland F. Pitt, Pierre Berthon, Richard T. Watson, Michael Ewing

Journal:

Business Horizons

Année:

2001

Langue:

english

Fichier:

PDF, 1.22 MB

english, 2001

50

Marketing communication and the world wide web

Pierre Berthon, Leyland Pitt, Richard T. Watson

Journal:

Business Horizons

Année:

1996

Langue:

english

Fichier:

PDF, 1.25 MB

english, 1996